Social PLM requirements???

Social PLM is still not trending. Given the huge costs already undertaken organizations are unwilling to agree that their investments in PLM were probably not bang for the buck albeit they have provided companies with value.

I had an interesting conversation with Dana Nickerson of CIMDATA. He pointed out me that tools like Google+, Facebook , Twitter or dropbox very rarely are not available and once can always access data globally,easily and free. He very unequivocally quipped tell me one PLM tool that can do that? and he was right I am not aware of one tool that can do that. The need he said was to create a framework of tools over and above these tools to help users achieve what current PLM tools allow and I couldnt help but nod in agreement.

What do you think?